Make Data-Driven Decisions at your Cinema with CINEsync

Don’t friend zone data

No matter what type of business you are, data is one of the most powerful assets for you right now, and if you’re a business that relies on customer engagement and retention you should be utilizing this asset to the maximum. McKinsey Global Institute, a global management consulting firm states that based on their research an organization is 25% more likely to gain new customers; 6% more likely to retain them and has a 19% chance of being more cost-effective with the proper utilization of data.

If you’re a cinema exhibitor and looking for ways to wield the power of data, CINEsync is the optimal solution for you. CINEsync is an innovative cinema exhibitor software designed to handle all cinema-related operations from head office and staff to customer frontend.  It’s optimized to collect, process, store and analyze data helping cinema exhibitors to capitalize on it. This Blog will discuss how CINEsync supports you with a wealth of data to empower the decision-making process of your cinema.

Understand your patrons better

CINEsync stands as a highly versatile solution and can seamlessly integrate and collect data from different touch points within your cinema operations. CINEsync’s customer facing ends such as the white label website, iOS and android mobile apps and self-service KIOSK works as perfect platforms to get insight about your customers.

CINEsync gathers data about your customer's demographics, purchase history, and preferences for movies and concessions. Then, through an analysis CINEsync helps you to segment your audience into different groups based on real data. You can then tailor personalized communication with features such as push notifications, email marketing, on-site advertising, etc. Thus, providing the decision-makers of your cinema with the intelligence to improve the customer experience and create highly effective promotional campaigns for each customer to maximize sales.

Additionally, learning more about your audience can help you form a deeper connection by understanding the consumer's needs on a personal level rather than a general level. As a result, this can lead to a more positive experience for the audience which is beneficial when differentiating from the wide competition in the cinema industry.

Create a productive atmosphere for your staff

It is challenging for any cinema to maintain consistent performance throughout the year. However, movie theater software that is optimized for productivity can help you keep track of performance levels and update you on where your attention is needed to maintain consistency.  

With CINEsync you can have a reliable companion, consistent and capable of providing a birds-eye view of your daily operations in real-time. This includes collecting information such as box office & concession revenue, transaction data, sales channel analytics, and staff performance. Thereby, giving you data to make an informed decision that can be analyzed at the right time, whenever you require it.

On top of that, consistent inventory tracking and advanced features such as predictive analytics would mean that you can be reassured that your data will be utilized to take advantage of sales opportunities at their fullest and maintain stock levels when you need to increase the sales volume for popular concessions items during peak seasons.

Get financial guidance

Furthermore, from tailoring promotions to boosting productivity, CINEsync can also help you take care of your financial health. By having financial data in one place and in real-time, you can effectively allocate resources to improve overall operational efficiency and cost structures. For example, data identified from sales trends, peak viewing times, and so on, can help you analyze staffing resources, which can be utilized for different screenings or seasons for better financial management.

In addition, CINEsync can provide you with multiple comprehensive reports and make sure your finances can be tracked with your other financial systems, to the last cent. Let's not forget that a comprehensive overview of your cinema’s finances will help you seamlessly budget and forecast expenses for strategic decisions such as investments. Additionally, when providing the information, CINEsync breaks it down into easily digestible formats for convenience and to enhance efficiency for the user.

Final thoughts

The cinema industry is changing, and staying ahead requires constant innovation and agility. By leveraging CINEsync, you can gain insights and make more proactive decisions that support patron satisfaction and profitability in your cinema.

Want more information on how CINEsync can help you harness the power of data? Find out more at cinesync.io