Mobile Apps Are Changing the Way Audiences Engage with Cinemas

Captivating an audience in this digital age is no easy task, this is especially true for cinema exhibitors who neglect the use of advanced mobile applications.

According to a study by Statistica, 67% of all eCommerce sales come from mobile phones. customers prefer attractive mobile applications for their needs compared to websites and this has led to minimized shopping cart abandonment; improved engagement and more importantly increased ticket sales. In this blog, we will discuss a few benefits of how a customer-facing mobile application can help your cinema.

Operational efficiency

Having a mobile application can empower decision-makers to have a 360 view of your entire cinema operations; With access to real-time updates, they can monitor if operations are running productively and manage their tasks through the app on the go.

Moreover, Imagine all your front-facing services of your cinema such as over-counter seat booking, ticket and concession sales, managing promotions, providing customer support and collecting customer data being taken care of right from the comfort of your customer's smartphone. Through mobile applications, you allow customers to easily interact with your cinema, and promote efficiency across workstations to minimize the need for physical human intervention. As a result, this can also lead to reducing queues for a more organized workflow and improved customer experience.

Personalized user experience

As mentioned earlier, mobile applications can promote efficiency in front-facing services and this is also true for other departments such as marketing. For example, through granted access provided by your customers, you can collect information such as purchasing history; taste, and preferences. Then, you can utilize features such as push notifications which are most effective through mobile applications, to send personalized recommendations and upsell similar movies; concessions, or promotions to your patrons and ensure you get the best results from your productivity.

Engagement drives sales  

Aside from sales and marketing promotions, a mobile application centered around delivering personalized engagement that is merged with customer loyalty programs can foster long-term relationships with your patrons.

Your digital-savvy customers spend hours on their smartphones daily and by placing value on each interaction your patron makes with your cinema, you can drive productive engagement. This can extend to customers earning points from purchases to points earned by introducing a friend or engaging in social media posts, etc. This will encourage consumers to be more involved with your cinema in a convenient manner to access exclusive offers and special discounts. As a result, this can lead to more brand awareness and consumer spending. In addition, customers who receive loyalty points or other rewards are more likely to return, promoting cinema loyalty.

Moreover, mobile applications are one of the easiest ways to collect feedback from your customers. Users can rate their experiences, review movies, and share suggestions, all of which help enrich your patrons' experience by making them feel heard.  Additionally, Quick and easy feedback forms within the app encourage customers to share their thoughts more frequently, helping cinemas enhance their offerings.

Conclusion

Lastly, it is no surprise that smartphones have changed the way consumers interact with the world, if you plan to provide an experience that’s both convenient and enjoyable for your customer, then you need a mobile application that effectively communicates your cinema's offering to the eyes of the customer. By doing this, you can create significantly higher user engagement that drives sales and boost your revenue!

Click here to find out how CINEsync can help your cinema today!