Revolutionizing Digital Signage With Intelligent Cinema Software

The role of digital signage

Going to the cinema is not just about the movie itself. It is a journey from when a patron walks through the doors to after the movie is finished, from the smell of freshly made popcorn to immersive digital screens placed in your cinema. How well cinema operators effectively manage content for each screen can directly impact a seamless and fulfilling customer journey experience. Moving on, we will elaborate further on the current situation of digital signage and how cinema exhibitor software can change the game.

Two problems with digital signage today

1. An inefficient non-integrated system

Numerous cinemas today, manage content across multiple locations without using a fully integrated approach for managing digital signage screens. The process involves using a heavy labor-focused approach, requiring cinema operators to manually source photos or graphics and upload them to a content management system. Additionally, there is a constant need to change and update content, which also needs to be configured for each screen's unique requirements. Moreover, the cinema operator has the responsibility of ensuring that the content displayed on the screens matches the schedule of the theater, thus creating a workflow requiring heavy labor involvement and can be inefficient.

2. Limited functionality

Another drawback with most signage screens today is that they come with propriety hardware tied to specific vendors, which results in cinemas struggling or being unable to integrate more capable and innovative technologies such as cinema exhibitor software. If decision-makers want to change the vendor, this may result in completely replacing the hardware, which can be a costly expense and act as a constraint in adapting the latest technologies. Moreover, another disadvantage is if the vendor discontinues support, the digital signage screens will be made redundant, thus not only imposing a high level of reliability on vendors for functionality but also involving a level of risk with the hardware.

How cinema exhibitor software changes the dynamic

At the core of its functionality, CINEsync is a cloud exhibitor solution, that provides a state-of-the-art digital signage solution that can be seamlessly integrated with an entire ecosystem to facilitate all facets of cinema management. Your signage screens should only need access to the internet and it should be as simple as downloading an app and pushing updates to your signage screens. Whether your signage screens come with an operating system or you have a 3rd party mini-PC plugged in, we have the applications built in for Android TV, Google TV, Android, Windows, MacOS or Ubuntu. Once it's been downloaded, you can begin the synchronization process between digital signage screens and cinema exhibitor software.

Here are a few more benefits:

1. Highly customizable templates

Whether it's for your entrance, auditorium, conference rooms, ticket counter, concessions stand or lobby area, etc. Cinema exhibitor software can provide a wide range of customizable templates for either portrait or landscape screens. These can range from templates such as upcoming movies or events, from now-showing templates to multiplex displaying all upcoming showtimes and so on, allowing cinema operators to seamlessly choose the most optimized templates for each screen to engage with audiences.

2. Unlocking real-time flexibility

Cinema exhibitor software offers a centralized system where all your digital signage content can be seamlessly managed in one place. Cinema operators don't need to daily update showtimes or screening schedules, any changes for showtimes, specific content, or price updates, made in the central management system will automatically and instantly get synced across all digital signage screens, helping cinema operators manage content remotely and avoid re-uploading content again.

3. Future-proofing your cinema

As technology continues to grow, so does cinema exhibitor software. Unlike propriety software that is limited to a vendor's capabilities, cinema exhibitor software offers a cloud-based solution that’s up to date with the latest trends and updates in the cinema industry. The software is also tailored to the needs of individual theaters and cinema chains and offers freedom for a customized solution. For instance, a cinema could integrate its existing POS system with cinema exhibitor software to utilize features such as CRM function or advanced analytics to make better use of customer data to serve customers.

4. Beyond digital signage: A comprehensive suite

While digital signage is essential in providing a seamless experience, it is only one part of a much broader ecosystem that is tailored to increase productivity for cinema exhibitors. Robusts cinema exhibitor software offers a much broader range of solutions. A few of these can include:

• Point of sales (POS) Systems: streamlined ticketing and concession sales to enhance on premise efficiency.
• Self-Service Kiosks: Reduce long queues and wait times to promote customer satisfaction.
• Inventory Management: Automating inventory tracking for concessions and minimize manual errors.
• Kitchen and Bar Management: Streamline operations for food and beverage services to maximize offerings.
• Gatekeeper Synchronization: Manage customer entry points more efficiently, integrate with ticketing systems and ensure accurate operations in real-time.
• Web and Mobile applications: White label solutions to streamline ticket purchases, Loyalty programs and subscriptions.

Final thoughts

In an era where digital signage is already a standard, cinemas can stay ahead of the game by utilizing intelligent cinema exhibitor software. The software can not only revolutionize the way cinema exhibitors display content on digital signage screens but also provide decision makers with an ecosystem to facilitate all facets of cinema management.

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